Highlighting Milestone Achievements: Event Coverage and Press Release Creation for AdventHealth Redmond

Case Study for Communication Initiatives

Project Date: 2021

My Role: Communication Specialist

Project Summary: This case study delves into my pivotal role in facilitating event coverage and crafting a compelling press release for AdventHealth Redmond's milestone achievement of administering its 10,000th vaccination during the pandemic in 2021. Working closely with the hospital's Director of Public Relations, I coordinated logistics, directed photography, conducted interviews, and drafted a comprehensive press release distributed to local and national media outlets.

The Challenge: The challenge lay in effectively communicating the significance of the vaccination milestone amidst the ongoing pandemic, ensuring that the press release and event coverage captured the attention of both local and national media outlets.

Solution: Through strategic collaboration and meticulous planning, I coordinated with the hospital's PR director to align on event objectives and media strategy. I oversaw event logistics, provided guidance to the photographer, conducted key interviews, and crafted a comprehensive press release highlighting achievements and key messages.

Results: The collaborative efforts yielded successful event coverage and press release distribution, generating significant visibility for AdventHealth Redmond's vaccination milestone. The press release attracted attention from local and national media, enhancing the hospital's reputation and promoting community health initiatives amidst the pandemic.