Business Profile: Harbin Clinic's Expansion in Bartow County

Business Profile for V3 Magazine

Project Date: October 2019

My Role: Journalist/Reporter

Project Summary: I had the privilege of crafting a business profile for V3 Magazine, delving into Harbin Clinic's expansion in Bartow County. This piece provided readers with an in-depth exploration of the clinic's efforts to broaden its services in Cartersville, shedding light on its commitment to improving healthcare accessibility and quality for the local community.

The Challenge: The business profile presented the challenge of capturing the essence of Harbin Clinic's expansion efforts while conveying the significance of its impact on the Bartow County healthcare landscape. I needed to uncover compelling narratives that would resonate with readers and highlight the clinic's dedication to providing reliable healthcare services.

Solution: To address these challenges, I conducted thorough research and interviews to gather firsthand insights into Harbin Clinic's expansion initiatives. Drawing upon my journalistic skills, I crafted a narrative that not only showcased the clinic's growth but also underscored its mission to deliver dependable healthcare solutions to the community. By weaving together stories of transformation and dedication, I offered readers a comprehensive understanding of Harbin Clinic's evolving role in Bartow County.

Results: The business profile provided readers with a nuanced perspective on Harbin Clinic's expansion endeavors, generating interest and acclaim from V3 Magazine's audience. By highlighting the clinic's commitment to enhancing healthcare accessibility and quality, the profile contributed to raising awareness about Harbin Clinic's vital role in serving the healthcare needs of the Bartow County community.

To view the online version, click here.

“When you have aches, pains, sickness and strains, it’s relieving to know that your health is in the right hands at Harbin Clinic in Bartow County.

Harbin Clinic provides medical care you can count on. Whether you’re visiting your primary care physician, seeking specialty care or preparing to undergo a surgical procedure, the expert medical care at Harbin Clinic is something the community of Northwest Georgia has trusted for generations.

Throughout the region, Harbin Clinic is a household name. As Georgia’s largest physician-owned, multispecialty clinic with more than 250 clinicians across more than 30 specialties in 20 locations, Harbin Clinic has celebrated more than 20 years in Bartow County. With a focus on strategic growth, it’s been a mission of the clinic to serve the Cartersville community and beyond.

“Harbin’s board of managers established a plan to expand healthcare services throughout Bartow and the surrounding region through strategic growth,” explains Harbin’s Chief Medical Officer Dr. Edward McBride. “This growth includes investments in physicians, advanced practice clinicians, care team members, diagnostic services and new facilities that enable Harbin to meet the healthcare needs of our patients right here in Bartow.”

An Era of Growth

 In addition to the multi-specialty clinic facility located at 150 Gentilly Boulevard, Harbin Clinic recently celebrated the opening of a 10,140 square-foot clinic in Adairsville that houses Family Medicine & Pediatrics.

“As the county continues its rapid growth, this new facility allows for the provision of additional primary care services for families in North Bartow,” explains Dr. McBride.

Within months of opening their new facility in Adairsville, Harbin Clinic held a groundbreaking ceremony for a new medical office building in Cartersville, located at 200 Gentilly Blvd. Construction completed in the summer of 2019, and the new space allows for expansion of existing services, as well as the introduction of new specialty services into the Bartow market.

“Essentially, we quickly exceeded the capacity of our one building here in Cartersville, as we were always very busy,” explains Dr. Maxwell Prempeh, Harbin Clinic’s Assistant Medical Director for Bartow County. “It got to the point where we had to open up a second building in order to allow ourselves room for growth.”

The new facility, which is conveniently located next door to their current Cartersville clinic, showcases two stories and an expanded parking lot.

“Not only did the move into this new building give the pediatric unit more room to grow, but it has also made things more convenient for our patients,” explains Dr. Tammy Williams with Harbin Clinic Pediatrics Cartersville.

“With the move, the pediatric unit gained six additional exam rooms, which will help us tremendously in the coming months as we prepare to welcome a new pediatrician in January. This will give us more availability for appointments,” says Dr. Williams with a smile. The pediatric unit also welcomed an in-house lactation consultant, just one of the services that Harbin Clinic provides in the new space.

Expert Care Close to Home

Dr. Prempeh has practiced cardiology in Cartersville for nearly nine years and has witnessed the growth first-hand. 

“Harbin Clinic’s expansion is a great opportunity to enhance patients’ healthcare experience,” says Dr. Prempeh. “What we are doing is trying to open up our diverse specialties to more people, and within our specialties, we are trying to offer more services. That is one of the biggest reasons for opening another clinic here in Bartow County.”

“Here at Harbin Clinic, we like the idea that we can offer high quality services right here in Cartersville and Bartow County, so you don’t have to go anywhere else to receive that quality,” continues Dr. Prempeh. “Even in a smaller area like Cartersville, Harbin is able to provide the highest level of care available to patients. It’s a misconception that you have to travel to a big city to get state-of-the-art treatment. We have those services right here in Bartow.”

Harbin’s focus on growing its services in Bartow County—which is home to over 100,000 residents—enhances patient access to healthcare services. By providing expert primary care, specialty care, and diagnostic services, Harbin Clinic is on a quest to improve health and save lives so that the Bartow community flourishes.

“Harbin’s mission is to provide best-in-class care that improves the overall health and vitality of the communities we serve,” says Dr. McBride.”