Building a Brand: Crafting the Identity of Todd Legacy Farm Brand Development and Design

Project Date: 2024

My Role: Brand Creator and Designer

Project Summary: As the creator and designer behind Todd Legacy Farm’s brand identity, I sought to develop a visual representation that embodied our farm’s core values — family, tradition, and authenticity. This project involved conceptualizing and refining the logo to establish a memorable and meaningful brand presence for years to come.

The Challenge: Designing a logo that authentically captured the heart of Todd Legacy Farm was no small task. It needed to convey a sense of warmth, heritage, and family while maintaining versatility for digital and physical applications. Additionally, the design had to balance rustic charm with a polished, professional appearance to appeal to a broad audience.

Solution: I began the design process in Canva, using it to quickly sketch ideas and explore various visual directions. Once the foundational concept was established — blending imagery with strong, classic typography — I transitioned to Adobe Suite for final refinements. This allowed for enhanced precision and customization, ensuring the logo was clean, scalable, and visually impactful across all platforms.

Results: The final logo seamlessly represents Todd Legacy Farm’s mission and familial roots. It features a timeless, rustic aesthetic paired with modern polish, reinforcing the farm’s values while making a lasting impression. The brand identity has since become a cornerstone of our marketing efforts, enhancing recognition and creating an emotional connection with our community. This design journey not only brought our family’s vision to life but also established a strong, authentic brand presence that will continue to grow alongside Todd Legacy Farm.

Brand kit built in Canva. Refining this toolkit in Adobe Suite is the next step of our creative process.